The Alt-Right Playbook

1 · Introduction

2 · Control the Conversation

3 · Never Play Defense

4 · Mainstreaming

5 · The Ship of Theseus

6 · The Death of a Euphemism

7 · You Go High, We Go Low

8 · The Card Says Moops

9 · Always a Bigger Fish

10 · How to Radicalize a Normie

11 · I Hate Mondays

12 · The Cost of Doing Business

13 · The Slow Breakup

14 · You Can't Get Snakes from Chicken Eggs

15 · Negging and Love-Bombing

16 · Didoing

17 · The Reverse Gish Gallop

18 · Why Don't You Respond to Criticism?

19 · DoubleWrong

20 · The South Bank of the Rubicon