The Persuasionists

LatestS1 • E6 - The Australianess

The team embarks on a mission to rid gin of its old-fashioned image and develop a dark campaign inspired by Edvard Munch’s The Scream. Working with solemn filmmaker Michael, who promises to produce a badly directed film for 'distinctiveness', the team comes up with the slogan: 'Loneliness, madness, misery and death, will all your life your companions be, Drink Gin.'

30m · 17 Feb 2010